iDEA aka VSDA Rental Profits Program – Hidden Gems
Started with November, 2006 Street Date Product
Purpose: To assist video retailers in identifying profitable New Release Independent Product.
Product Parameters:
- No box office or very little box office.
- Movie genre appeals to virtually all retailers; specifically, action, adventure, western, war, comedy, drama, romantic comedy, romance, horror, etc. NOT XXX or gay or Spanish, etc. And RARELY sub-titled or dubbed or documentary, etc.,
- DVDs are distributed by most, if not all, of the 5 U.S. distributors.
- Artwork will cause the DVD to rent. The artwork will positively highlight the genre and stars.
Promotional Support:
- Broadcast
e-mails to 3,000 employees of EMA/iDEA members. The e-mail announces the Hidden Gem
titles with artwork.
- Broadcast
e-mail to 3,000
employees of EMA/iDEA members. A pre-order report of all titles is sent four
(4) times during solicitation.
The Hidden Gem titles are always segregated and listed at the top of the
e-mail.
- Banner
ad on the EMA/iDEA web site for one (1) month. Titles permanently featured on the site by program month.
- Artwork
of selections distributed to all distributor sales people (~200) via
Tollini’s Monthly Rental Purchasing Tip Sheet via snail mail.
- Broadcast
e-mail eight
(8) times to 2,000+ Video Retailers
that include mass merchants, online retailers, iDEA dealers, and non-IDEA
dealers. The e-mail is a Forecast
of New Release Dates by Supplier by Month. Only Box Office hits and iDEA Hidden Gem titles are shown.
- Broadcast
e-mail to 2,000+
Video Retailers that include mass merchants, online retailers, iDEA dealers and
non-iDEA dealers. The e-mail is a
Purchasing Tip Sheet. Only Box
Office hits and iDEA Hidden Gem titles are shown.
- NEW
starting in January, 2011– A Monthly ONLINE Presentation for Video Retailers on
Purchasing ALL titles in a month with special emphasis on HIDDEN GEM titles. 200
plus views per month.
- NEW
starting July, 2012 – A broadcast e-mail to 3,000
employees of EMA/iDEA members. For
EACH iDEA Hidden Gem, the artwork and synopsis is shown with a link to the
trailer.
Timing Example: Suppliers submit 5 copies of each title approximately 60 days in advance; e.g., September 1st , 2013 submission deadline for titles with street dates in November, 2013. We will start promoting the titles September 15th.
Cost: $0 to submit a film. $1,000 per title accepted.
Selection Committee: Anonymous except for me. Four experienced Video Retailers, who can identify Independent product sleeves, genres, actors, etc. that rent, will select the titles. Then, the Committee has 2 weeks to veto titles after viewing for minimum acceptable quality. We never go negative and announce rejections. We only announce the positive or the titles selected for the month.
Bob Tollini
Deadline Calendar:
For December, 2010 street date product, the deadline is October 1, 2010
For December, 2011 street date product, the deadline is October 1, 2011
For January, 2012 street date product, the deadline is November 1, 2011.
For December, 2012 street date product, the deadline is October 1, 2012.
For December, 2013 street date product, the deadline is October 1, 2013.
For December, 2014 street date product, the deadline is October 1, 2014.
APPROXIMATELY - the deadline is the first of the month of the second prior month
of the street date month.
Submission Address:
IDEA aka VSDA
16530 Ventura Boulevard
Suite 400
Encino, CA 91436
Attention: Jennifer Lane
Echo Bridge's "The Ron Clark Story" - starring Matthew Perry, Judith Buchan, hannah Hodson, Ernie Hudson. Three-time Emmy award nominee matthew Perry delivers a "...tour-de-force performane" as a real-life inspiration Ron Clark, a passionate and innovative teacher who leaves his small hometown to teach in one of Harlem's toughest schools. But to break through to his students, clark must use unconventional methods, including his ground-breaking classroom rules, to drive them toward their greatest potential.
Vivendi's "Pledge This!" - starring Paris Hilton, Paula Garces, Sarah Carter. It's all out class warfare between freshman female pledges and the beautiful soroity "it' girls ruled by Gamma Gamma president Victoria. it's hilarious and sexy in the over-the-top tradition of Van Wilder commedies... a National Lampoon effort.
